Though it is the most visited museum in the U.S., NMNH has never had an experience to engage visitors in understanding the museum’s research using their 126 million specimens. The goal of Q?RIUS was to bring self-directed experiences with hands-on use of real specimens allowing visitors to understand the ecological and cultural relationship of a specimen. As visitors engage, they collect an interactive field book of experiences and information that is sharable and accessible online.
Aspired to take the traditional experience and turn it on it’s ear — a space where the average visitor spends an astounding 90 minutes.